What started out as a small insight has blown out into a full blown multiple season long campaign. When most carriers forget you like an ex, Metro treats you better. To hit that idea home, we partnered with real reality love show stars to create what many people believed to be an actual reality love show, with fans scouring the internet to figure out what was actually going on.

We made a seven part series on TikTok garnering over a 100 million views, all based around the Nada Yada Island campaign.

This campaign is ongoing, more to come…

If Nada Yada Island was a Netflix reality show, it would be in their top ten, with over 11 million hours watched. Who would guess a show about a mobile carrier that’s here for the right reasons would have resonated so much? We worked with Nathan Fielder, Jason Woliner and Ana Fabrega to create Nada Yada Island, a multi-season reality show about multi-lingual stars from Love is Blind, Love Island, and Casa De Los Famosos finding their forever carrier.

Role: Art Direction

So, naturally we had to follow the season with a reunion of the cast.