What started out as a small insight has blown out into a full blown multiple season long campaign. When most carriers forget you like an ex, Metro treats you better. To hit that idea home, we partnered with real reality love show stars to create what many people believed to be an actual reality love show, with fans scouring the internet to figure out what was actually going on.
We made a seven part series on TikTok garnering over a 100 million views, all based around the Nada Yada Island campaign.