Panama Disease is wiping out bananas worldwide & the public should know about it. Because if bananas die out, sh*t will hit the fan.  

SHAZAM STICKERS: We start where everyone typically encounters the banana; grocery stores. Scannable Shazam codes lead viewers to videos of a world Gone Bananas.

Trailers of our movie shorts.

Reactions from viewers demanding more long form content, and even confusing the video with an actual feature film. 

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IN-STORE/ONLINE: Those concerned can send donations and support to Dole & watch their aid improve the health of a digital banana in real time.

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Print.

OOH:

Once the public is familiar with the campaign, our 'symbol stories' are plastered around the city, guerrilla style.