Bank of America doesn’t just tease amazing destinations, it helps you get to them through smart banking. 

 

Social execution: Bank of America will create a separate travel-based Instagram account where they’ll partner with travel influencers and tag their photos with price tags to show the actual cost of their trips.

 
 

Tapping on price tags will lead to pages with travel-related money saving tips. A few of the tags will have a hidden bonus: giving the first person to visit the tag’s page a golden ticket to a dream vacation.

 
 

IGTV: We partner with Instagram influencers and create a series for traveling on a budget, giving them a limited amount of money to finance their trip and seeing their tips on making their money last.

 
 

Digital app execution: Bank of America online bank app extension lets you create a custom itinerary with a budget suited for each destination.

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OOH print: Placement of print ads where our current and soon to be traveling audience will see them most.

30 sec spot: Echoing the tone of the campaign, these short vids are a dose of financial reality.

Case study: Summary of all executions.